The foundations of color aren’t always black and white— but there is no need to get lost in the gray area! People respond differently to every color, therefore, it is essential to know which ones to use when designing apparel. Not sure where to start? Don’t worry, you’ve come to the right place!

Big thanks to Bella Canvas for providing all the facts in regards to the color theory, be sure to watch the video linked in their blog that goes into more depth.

There are two main categories for how colors can work together: Primary (Yellow, Red, and Blue) and Secondary (Orange, Green, and Purple).

Now, to take it a step further, every designer should know these three concepts: 

  • Hues- different shades of the same color
  • Saturation- the intensity of the color
  • Values- how dark or light the color is

Next, we have color harmony, which uses the color wheel to create different color combinations. We have six essential schemes listed below. ⬇️


Using this color combo stems from one chosen color, then adjusting the saturation and values making it lighter or darker. 


As shown in the diagram above, this color scheme uses the color next to them on the color wheel.


You can never go wrong with complementary colors, meaning the colors face opposite each other on the color wheel (For example, red and green).


This combo uses the colors on either side of the complement.


Triadic schemes use three colors that are evenly spaced on the color wheel, and it forms a perfect triangle.


This scheme forms a rectangle on the wheel using two complementary pairs.

Lastly, contrast is KEY to any design, especially when using typography. Just remember, everyone should be able to read your text. Be sure to make the text a color that will pop on the background you are using. Here are examples of good vs. bad contrasting. ⬇️

You now have some of the most important keys to designing the best apparel, or anything for that matter. Looking to bring your design to life? Head to our website today to get all the necessary supplies needed!

Be on the lookout for our next blog, where we will be sharing some eco-friendly DIY options—who doesn’t love sustainable fashion?